Refreshing Weird Monthly Marketing Attention-Grabbers

By Kimberly Hamilton, International Book Management Corporation

It’s common to see candy companies change their packaging to red and pink hearts and cupids in February, or to see more hype over diet plans and calorie counting in (post-New Year’s resolution) January. Consumers expect to see these things, so maybe its time for marketing teams to think outside the box. Check out http://www.brownielocks.com/month2.html to see lists of forgotten and out-of-the-ordinary observances and holidays (did you know that 2010 has been named by the United Nations as the “International Year of Biodiversity”?) Linking your book marketing to these unfamiliar days could put an original spin to an old marketing strategy. For instance, surely something can be tied to National Peanut Month in March!